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Industry News A new generation emerges 2010-03-03 Organizations engaging in consistent customer segmentation analysis may have begun to see a new segment emerging in recent years. Though "Generation X" had a ring of finality to it, a new generation has inevitably emerged, dubbed the "Millennials" by Pew Research in a recent study. The label designates those born after 1980, though Pew focused on those above the age of 18. In the course of surveying 2,020 adults, Pew found that the Millennial Generation is more ethnically diverse, more immersed in technology and more upbeat about their financial futures and the state of the nation. Three out of four actively use social networking, while one in five have posted videos online. As a whole, Millennials believe that technology defines their generation, although cultural and political distinctions were also important to respondents. Nine in 10 Millennials believe that they either have enough money or will meet their long-term financial goals. In spite of this optimism, there remains a 37 percent unemployment rate among the age bracket - the highest rate among the age group in more than three decades. Cisco consultancy recently released the results of a similar study, examining financial behaviors among the same age group. It found that respondents generally trusted banks and actively sought help from them in making financial decisions. 
Under 50 investors offer lucrative opportunity to financial services firms
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