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Industry News Spanish language services can increase customer loyalty in banking 2010-08-06 While the primary language for most U.S. financial institutions is English, a growing number of banks are now working to diversify their customer loyalty solutions for Spanish-speaking customers. A number of financial institutions have already begun catering to this significant customer segment. Many banks, such as Citi, Bank of America, Wells Fargo and Chase, have launched Spanish versions of their web pages to encourage online banking. "It is essential for consumers to understand what the bank is telling them about their money," said Rebeca Vargas, head of multicultural marketing for Chase. In addition, Chase says nearly 400,000 of its customers recently signed up for a new program that allows them to receive their monthly statements in Spanish. To promote the new offering, the bank ran several segments and advertisements on Spanish television stations, and sent direct mailings to its customers who lived in Hispanic areas or had Hispanic names. Offering bank services in Spanish will become even more important as the population increases in the coming years. The U.S. Census Bureau says that there were 34.5 million Spanish-speaking residents in the country as of 2007 - nearly half of whom were born in the United States. 
Make Every Staff Member a Marketing Ambassador Recent Customer Attrition Retention, and Loyalty News Two More Words on Client Retention
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