Customer Analytics News Archive

Retention analysis helps retail banks improve customer relationship management
2010-08-19
A growing number of financial institutions are turning to customer retention analysis to determine not only how to maintain customer loyalty in banking, but how to increase their profits as well.
Aging IT infrastructures continuing to hold back bank innovation
2010-07-28
As banks increasingly try to lean on analytical tools to help them learn how to prevent customer attrition, they are being held back by an aging IT infrastructure made up a number of older systems and databases, the Economist reports.
New study says FIs should customize customer interactions
2010-07-21
Financial institutions are constantly looking for ways to increase both customer profitability and loyalty.
Banks see cross selling benefits from customer analytics
2010-07-07
While every bank tries to capitalize on its customers' loyalty by getting them to buy additional products, financial institutions need to take advantage of customer analytics to better target these cross-selling offers and increase success online, according to Bank Technology News.
Banks increasingly turning to analytics to understand customers
2010-06-10
A new Accenture survey shows that banking officials are increasingly turning to data analytics to better learn how to prevent customer attrition, Finextra reports.
Online banking use grows, and service increases customer loyalty
2010-06-09
A new report by Fiserv shows a major shift in the type of customers who use online banking, and those who use the service continue to show strong loyalty in banking and use more of the financial institution's services.
Upscale earners more likely to opt in to overdraft protection
2010-06-07
New FDIC regulations have caused many banks to reconsider their overdraft policies.
Study: Only 27 percent of community banks offer mobile services
2010-04-27
Banks that are exploring how to prevent customer attrition may want to start offering mobile solutions for their customers, experts say.
Study: 34 percent of bank customers will be loyal in 2010
2010-04-27
For the fourth year in a row, customer loyalty in banking is on the decline, according to a recent report by J.
After acquisition, familiar faces buoy customer loyalty in banking
2010-04-20
Firms that are acquiring failed banks may not want to be so focused on how many things they can change in their new locations.
Banks look to do it yourself credit cards for customer loyalty solutions
2010-04-12
For banks that are tussling with the problem of how to prevent customer attrition, some experts say they should try put the customer in control where possible.
More customer engagement means more recommendations, study says
2010-04-09
Banks hoping to have customers spread the word about their services won't be finding any luck unless they engage with their customers on an emotional level, according to a recent study.
Security essential to customer loyalty in banking
2010-03-11
Preventing fraud is a particularly important consideration for banks, which are caretakers to their customers' savings.
A new generation emerges
2010-03-03
Organizations engaging in consistent customer segmentation analysis may have begun to see a new segment emerging in recent years.
Mobile banking may become the most important financial services medium
2010-02-26
Online banking is already a mature, popular service.
Young adults a growing segment of banking customer base
2010-02-25
Though customer attitudes towards banks have all shifted as a consequence of the recession, customer segmentation analysis may show that different kinds of customers have developed in different ways.
Banking alerts leave customers unsatisfied
2010-02-24
The movement of financial services to new media like online management systems and mobile phones has increased the demand for consistent, real-time customer alerts.
Targeting youth segments could bring banks a 10 percent revenue increase
2010-02-23
Consumers younger than 30, who belong to what is sometimes called "Generation Y," conduct financial transactions slightly differently from other customers.
Customer segmentation analysis spreads beyond finance
2010-02-22
Financial industries have a critical need for customer segmentation analysis, to use data about customers and make sure they are approaching marketing and customer relations in the best, most productive possible ways.
Americans want mobile financial services
2010-02-17
Banks are realizing that maintaining a presence in a variety of media is a key factor in determining how to prevent customer attrition.
Customer segmentation analysis can provide customer loyalty solutions
2010-02-16
Understanding customer behavior is a key to success.