At a gathering we hosted last night (3/4/10) in midtown Manhattan, I met with a group of marketing and data professionals and we discussed the characteristics of successful Customer Intelligence.
When most financial institutions work out how to prevent customer attrition, reducing or eliminating rates and charges is high on the list of strategies.
Social media and mobile marketing may seem like the most innovative marketing strategies of today, but recent data suggests that customer retention analysis and industry-specific customer loyalty solutions may be considered a more worthwhile investment. More News