Tracking responses to direct marketing is just the beginning… PNT provides a true 360° view for real Customer Intelligence, enabling you to focus your attention where it will be most profitable.Our solution provides a complete view of your direct marketing efforts so you can make informed decisions.
The Challenge
Need to track Return on Marketing (ROM):
- Response rates to new customer acquisition programs
- Changes in profitability of program responders vs. non-responders
Need to fulfill customer offers by qualifying customers and passing files to effect benefits.
Previous acquisition efforts have been scattershot, unfocused, and ineffective.
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PNT's Solution
PNT looks at the full customer behavior captured by your systems and puts it all together:
- Take-up of offers
- Other purchase and transactional behaviors
- Change in account balances (financial services companies)
PNT tracks compliance with all offer Terms & Conditions, creates fulfillment orders and provides downstream reporting requirements (e.g. for IRS reporting).
Carefully design targets for acquisition, replacing “shotgun” approach with “laser” focus on most likely, most profitable acquisition targets.
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