PNT in the News

Take back control of your technology

Something I’ve been talking about for years is the phenomenon of the IT tail wagging the business dog; often the internal IT departments at large enterprises often amass an enormous amount of political control (not to mention budget and resources), and therefore often dictate to the business what can and can’t be done – rather than the other way around.  We’ve often felt that the way out of this terrible state of affairs is to put IT in its proper place – that is, under the control of the business, and not the other way around.

Smart tips to stay organized and find success

March 31, 2011

PNT hosted direct marketing industry veteran and leader Pegg Nadler (current president of the Direct Marketing Club of NY) at our recent Customer Intelligence Gathering in early March at the Harvard Club of New York City. Pegg gave a great presentation and highlighted three keys to ensure a successful marketing database project:

The key to higher revenue in the New Year starts with knowing your customers

January 6, 2011

Once again it’s a New Year and thoughts turn naturally to new ways of doing, being, acting, and thinking; I’d like to add my two cents to the dialogue with five ways to leverage customer intelligence to help you and your business make more money in 2011:

3 steps to learn more about customer intelligence

Speaking can be a lucrative path to more business.  If you can stand it.  Give a speech.  Win a client.

How to overcome five obstructions keeping your company from growing

In my last post, I reviewed 6 things that Customer Intelligence is NOT (Database Marketing, CRM, BI/