“We get lots of beautiful full-color maps from our Distribution Department—but I still don’t know what they’re telling me…”
“How do I site new branch offices so that I generate the highest traffic from the most qualified and most profitable potential customers?”
“Is it possible to generate a map that simply shows me where my best new-business opportunities are?”
The Challenge
- A lease is coming due on an important store. How do we evaluate the location before renewing the lease or moving to a new site?
- We’re evaluating a number of new sites for expansion in a new marketplace – How do we decide on the best?
- We aim to rationalize our distribution network – what facilities do we need at what locations?
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PNT's Solution
- PNT performs detailed analysis on all available customer data, 3rd-party demographic data and uses
- GIS software to pinpoint location value and evaluate alternative scenarios
- PNT evaluates all customer behaviors at all distribution channels in the geography to model existing customer demand and examines other available 3rd-party demographic data to model future demand scenarios.
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