Marketing Strategy and Planning News

Referral programs increase profitability and customer loyalty in banking
2010-07-30
The idea of a customer referral program is nothing new for the financial industry.
Banks need multi channel approach to improve customer retention
2010-07-30
While technologies such as mobile and online banking have quickly become important parts of a financial institution's customer loyalty solutions, a new report by the Mercator Advisory Group says that banks can't just focus on any one channel, but need to have a balanced multi-channel approach to customer loyalty.
FIs need to take "client centric" messages to heart
2010-07-27
Since the recession began, many banks have put forth a message of a "client-centric approach" to banking.

Customer Attrition Retention, and Loyalty News

Referral programs increase profitability and customer loyalty in banking
2010-07-30
The idea of a customer referral program is nothing new for the financial industry.
Banks need multi channel approach to improve customer retention
2010-07-30
While technologies such as mobile and online banking have quickly become important parts of a financial institution's customer loyalty solutions, a new report by the Mercator Advisory Group says that banks can't just focus on any one channel, but need to have a balanced multi-channel approach to customer loyalty.
FIs need to take "client centric" messages to heart
2010-07-27
Since the recession began, many banks have put forth a message of a "client-centric approach" to banking.

Database Management and Data Processing News

Aging IT infrastructures continuing to hold back bank innovation
2010-07-28
As banks increasingly try to lean on analytical tools to help them learn how to prevent customer attrition, they are being held back by an aging IT infrastructure made up a number of older systems and databases, the Economist reports.
Increasing number of banks upgrading core IT systems to improve customer analysis
2010-07-12
A recent survey by the Aite Group found that a growing number of financial institutions trying to determine how to prevent customer attrition have reached a point where they need to upgrade their core systems in order to keep customers - despite the high up-front cost.
Survey predicts rapid growth in smart loan applications
2010-07-07
A survey of more than 300 financial institutions found that over the next few years, banks will rapidly work to adopt "smart" loan applications, which take advantage of a bank's knowledge of each customer's banking history to partially automate and simplify the process.

Measurement and Insight News

Banking customers less optimistic than financial institutions believe
2010-06-15
Research by BAI and Finacle reveals a growing disconnect between how banks feel about consumer sentiment and actual customer satisfaction.
Online banking use grows, and service increases customer loyalty
2010-06-09
A new report by Fiserv shows a major shift in the type of customers who use online banking, and those who use the service continue to show strong loyalty in banking and use more of the financial institution's services.
Study: 34 percent of bank customers will be loyal in 2010
2010-04-27
For the fourth year in a row, customer loyalty in banking is on the decline, according to a recent report by J.

Customer Analytics News

Aging IT infrastructures continuing to hold back bank innovation
2010-07-28
As banks increasingly try to lean on analytical tools to help them learn how to prevent customer attrition, they are being held back by an aging IT infrastructure made up a number of older systems and databases, the Economist reports.
New study says FIs should customize customer interactions
2010-07-21
Financial institutions are constantly looking for ways to increase both customer profitability and loyalty.
Banks see cross selling benefits from customer analytics
2010-07-07
While every bank tries to capitalize on its customers' loyalty by getting them to buy additional products, financial institutions need to take advantage of customer analytics to better target these cross-selling offers and increase success online, according to Bank Technology News.