Take back control of your technology

Something I’ve been talking about for years is the phenomenon of the IT tail wagging the business dog; often the internal IT departments at large enterprises often amass an enormous amount of political control (not to mention budget and resources), and therefore often dictate to the business what can and can’t be done – rather than the other way around.  We’ve often felt that the way out of this terrible state of affairs is to put IT in its proper place – that is, under the control of the business, and not the other way around.

In March, Peter Clayton, host of TotalPicture Radio, had a conversation with Tony Coretto, co-CEO, PNT Marketing Services. Total Picture Radio (TPR) is a widely known “playground for your brain.” TPR and Peter Clayton’s goal it to present a "total picture" of emerging trends, thought leaders, and for-real gurus to help high-potential professionals succeed in in business. Peter gave Tony the opportunity to share his expertise and advice with the TPR audience.