Customer Intelligence Gathering Event Summary - 7 Characteristics of Successful Customer Intelligence

At a gathering we hosted last night (3/4/10) in midtown Manhattan, I met with a group of marketing and data professionals and we discussed the characteristics of successful Customer Intelligence. With industries represented ranging from real estate to financial services to retail, we got a pretty good sense of what makes (or breaks!) efforts to gather and use customer information in an effective way across the entire organization so that there is a positive bottom-line impact.

Here are 7 characteristics we came up with – 7 important requirements for successfully creating and leveraging Customer Intelligence across an organization to drive significant bottom-line growth and provide increased value both for the customer and the organization serving that customer.

Read the full post on the PNT Customer Intelligence Blog

TESTIMONIALS

"PNT performs consistently, with a strong understanding of preferences and needs. They have the experience to use existing information well, with little additional training or supervision."

- Vice President, Major Global Bank

"PNT forced our development team to engage in rethinking of both its entire business process and its perspective on the customer. I firmly believe that without PNT's help in recognizing the critical need to make systems development a part of the process, the project would not have been as successful as it was."

- Vice President, Major Brokerage

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