Skip to Content

New PromoFill Software Solution Cuts Promotion Set-up Time from Months to Weeks

October 13, 2006

PNT Marketing Services' PromoFill, application allows marketing program managers to respond to the market with new promotions at Internet speed instead of waiting for internal IT bureaucracies to scope, approve and develop them. Companies competing today to attract and acquire new customers and retain existing profitable customers struggle to roll out promotional offerings through all their channels, with the agility of the Internet. PromoFill's benefits include:

  • Avoid systems delays when getting your promotion to market is critical
  • Measure success in terms of short term gains and long term profitable relationships
  • Customer satisfaction with fulfillment is superb so promotions don't backfire
  • Security, regulatory and reporting requirements are met without question

"Our clients have been trying to bring Web 2.0 speed to their other delivery channels and they're struggling with long lead times from their legacy systems. We built PromoFill to leverage the work we've done on literally hundreds of promotions into a single, comprehensive and easy to use interface," explains Managing Partner Tony Coretto of PNT Marketing Services. The application allows a marketing manager to set up program parameters online using easy to navigate web pages. Like an online consultant, PromoFill walks the user through a wide range of user-customizable options:

  • Which products, accounts, customers are eligible
  • What incentives are being offered and different tiers for earning incentives
  • Monitoring of customer accounts meeting promotion terms and conditions:
  • Purchases or other customer transactions and behaviors
  • Approval process with online routing
  • Fulfillment of qualified offers including tax reporting where required
  • Wide range of tracking and success measurement options:
  • Frequency, data formats, reporting levels (by account, customer, and household or by store/branch, district, region, etc.); vintage and profitability analysis, etc.

Once all the parameters of the promotion have been entered, checked for logical and internal consistency and approved, a high-level workflow of all the data and processing required to deliver the promotion is developed, including the use of existing code modules from the PromoFill library or the need for customization.

PromoFill works seamlessly with My Marketing Programs Online, introduced by PNT in partnership with R. Palazzo Interactive in December, 2005. To schedule a demonstration please call or write to Adam Isler at 212-932-7898 or aisler@pntmarketingservices.com.