Novantas LLC (www.novantas.com) is the acknowledged leader in customer science and revenue strategy in the financial services industry. Novantas specializes in investigating and interpreting customer needs, attitudes and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities. In support of transaction / checking product evolution, Novantas has supported leading North American financial services organizations in product strategy, customer segmentation and needs assessment, risk modeling, and product design.