CRM and Sales Force Automation tools from Siebel, Oracle or SAP require extensive installation support.

Direct Mail is still relevant in the age of permission marketing, garnering significant response rates with sufficiently targeted lists and often out-pulling other channels.

Branch opening galas, seminars, awards dinners, invitation-only golf outings, even wine-and-cheese parties...events are an impactful way to reach out and meet with valued custom

The time to think about measuring the success or failure of a marketing program is before launch, not after – it’s critical to set up the correct test and control groups and

Precise targeting is essential for the highest possible response rates and generating the best “fit” between your company’s product and service offerings and your potentia

Multi-channel campaigns have higher response rates, so it’s more important than ever to provide follow-up calling lists to direct mail and e-mail campaigns.