An accurate database is key to supporting direct marketing and communication activities to customers and prospects alike. PNT specializes in mastering data across multiple data sources, “householding” that data together to create a holistic and integrated view of the customer across all products, services, geographies, and organizational contact points, and to apply data hygiene to create the most accurate database possible to support better and more accurate matching against external data sources (demographic data, for example) to allow the most accurate database enhancement. By creating the most accurate, scrubbed, integrated, and up-to-date database, marketing programs have higher effectiveness and ROI, resulting in better bottom-line profitability.