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How to Turn Big Data into Measureable Customer Results

Capturing information on the market is something companies have been doing for years. Whether it’s customer buying preferences, competitor strategies or simply foresight on trends, data has always been a market element. As of late, however, the focus has been on Big Data, giving more power to this concept and forcing companies to pay attention to the way they collect, manage and use this information. Read more about How to Turn Big Data into Measureable Customer Results

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