Our Database Marketing Solutions

PNT PROVIDES A WIDE RANGE OF SERVICES AND PRODUCTS:

From list sourcing and top-line strategic planning to high-ROI attrition and repricing studies, our offerings are designed with one thing in mind: helping you to get the most out of your marketing dollar (and bringing more profit to your bottom-line) by giving you a deep and actionable understanding of your customers and prospects and providing the tools needed to leverage that understanding. Our core services center around doing three basic things for our clients:

Understanding their own corporate mission and linking it to a more profitable, customer-focused view of the world;
Identifying and pulling together into one unified data repository all the internal and external data elements necessary to fully understand the entire customer relationship and prospect opportunity;
Providing all the tools (analysis, MIS, targeted lists, software, tracking, and so on) to leverage the unified data repository and get honest-to-goodness results (like, for instance, more profitable customers).

We do these three basic but powerful things with some very non-basic skills, infrastructure and tools developed during over 15 years of problem-solving. And we can deploy them in a variety of ways depending on your needs: custom software installations, complete outsourcing, strategy and technical oversight only, or any combination that suits your needs.

TESTIMONIALS

"PNT performs consistently, with a strong understanding of preferences and needs. They have the experience to use existing information well, with little additional training or supervision."

- Vice President, Major Global Bank

"PNT forced our development team to engage in rethinking of both its entire business process and its perspective on the customer. I firmly believe that without PNT's help in recognizing the critical need to make systems development a part of the process, the project would not have been as successful as it was."

- Vice President, Major Brokerage

Two More Words on Client Retention

2011-06-23

For the past couple of months, PNT�s �Industry News� has focused on client retention.

Make Every Staff Member a Marketing Ambassador

2011-06-16

No matter what the business or how diversified its products and services, all employees need to act collectively toward the common goal of meeting customer needs and ultimately boosting profitability.

Customer Acquisition and Client Retention: New Banking Regulations Bring Challenges and Opportunity

2011-06-16

Banks face customer exodus! The era of free checking is over! Debit Card interchange revenue to be slashed! New ATM charges loom!

These are among the headlines, somewhat sensationalized, being written about regulatory changes enacted as a part of the recent batch of financial reforms.

Bank Call Centers the Bedrock of Client Service: Retaining Clients One Call at a Time

2011-06-16

When TD Bank designed a new call center in Maine it emphasized a commitment to customer service by installing a 9-ton boulder amid the 60,000-square feet of office space.
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