American Bankers Association

Founded in 1875 and now based in Washington, DC, the American Bankers Association represents banks of all sizes on issues of national importance for financial institutions and their customers. The ABA, on behalf of the more than two million men and women who work in the nation's banks, brings together all categories of banking institutions to best represent the interests of this rapidly changing industry. Its membership -- which includes community, regional and money center banks and holding companies, as well as savings associations, trust companies and savings banks -- makes ABA the largest banking trade association in the country.

The leading source of information for bank marketers, the ABA website is full of ideas on marketing programs, database support, industry trends, and other topics of interest to the financial services marketer.