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Direct Marketing Association
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.
DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.
The leading source of information on the direct marketing industry, the DMA website offers helpful information, seminars, and industry conferences to support direct marketers.
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Profitable Customer Relationships.
Solutions to transform customer information into customer insights; expert advice to channel insights into results.
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The fundamentals of
marketing don’t change.
To compete, you need actionable
customer insights.
Brent Kelly
Chief Marketing Officer, M&I
