Customer Segmentation Boosts New Client Acquisition - adds $7.5MM in Annual Revenue

The Challenge: 

A major US retail bank needed to develop an online customer acquisition strategy in 4 test markets (US States) where the bank had no local presence.

Our Solution: 

PNT developed a segmented database of existing credit card customers most likely to be interested in a checking product, and supported multiple cross-sell programs rolled out through the following non-branch channels in these test markets.

  • Direct marketing
  • Advertising
  • Outbound telemarketing
  • Outdoor advertising.
The Results: 

PNT’s customer segmentation helped our client

  • Acquire 18,300 new clients with annualized revenue of $7,500,000, at a cost of $150 per client
  • Achieve ROI of 273 percent in year 1
Key Results: 

PNT helped our client acquire over 18,000 new clients with annualized revenue of over $7.5MM, and achieve a year-1 ROI of 273%