“PNT has been the most efficient, reliable partner I have worked with. I have managed departments at Fortune 100 and Higher Education institutions. I highly recommend their services and hope to partner with them again.”
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A major US retail bank needed to develop an online customer acquisition strategy in 4 test markets (US States) where the bank had no local presence.
PNT developed a segmented database of existing credit card customers most likely to be interested in a checking product, and supported multiple cross-sell programs rolled out through the following non-branch channels in these test markets.
PNT’s customer segmentation helped our client
PNT helped our client acquire over 18,000 new clients with annualized revenue of over $7.5MM, and achieve a year-1 ROI of 273%