Intranet Marketing Hub Leads to Significant Increase In Acquisition & Cross-Sell

The Challenge: 

A major corporate bank’s marketing department could not accommodate the local marketing requests and needs of individual branch managers.  They turned to PNT for help in developing a web-based system to organize list requests, creative, and collateral to help branch managers support local marketing needs.

Our Solution: 

PNT developed an intranet site to serve as a marketing hub where individual branch managers could support their own local marketing efforts by

  • Selecting targeted lists
  • Selecting creative from a library of approved pieces
  • Sending e-mails and direct mail through pre-selected vendors
  • Tracking and reporting results

The centralized marketing department maintained control of list management, branding, and messaging, while the branch managers were able to use the marketing hub to support local marketing needs on their own calendar and with their own budget – a win-win.

The Results: 

Within one year of rollout, the marketing hub helped our client to:

  • Increase acquisition and cross-sell rates y 20 percent.
  • Save over $250,000 in production, list and postage costs the initial year.
Key Results: 

Acquisition and cross-sell rates increased by 20% within one year, while cost savings topped $250,000