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Our client, a large retail financial services firm, was about to undertake a major DDA re-pricing that had the potential to generate undesired attrition.
PNT worked with our client to:
PNT measured no significant increase in attrition among the impact customer groups vs. the control – and, in fact, measured over 10 percent deposit balance growth as a result of customers consolidating balances with our client to avoid fees
Kept attrition to negligible levels among customers impacted by re-pricing, and increased deposit balance growth by 10 percent.