“PNT provided analytic horsepower to help drive a significant increase in new business.”
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An education publishing company had recently added several new systems with customer data: CRM, e-Mail DM, website and others. None of these were captured in existing order system feeding the new MCIF. Company wanted a complete review of all systems and vendors for a “total” solution.
Based on our interviews with key stakeholders and a review of technology and data assets, we:
Our recommendations results in significant cost savings and provided better management control.