Firms with large, complex customer databases often run into myriad problems with their database marketing. Sometimes there are simple translation problems between the staff in departments with names like "Decision Management," "Business Intelligence," or "Database Marketing" who speak a technical language and marketers who speak "Businessese." Other issues preventing Marketers from getting value out of their customer data include:
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Database design issues
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Internal client engagement failures
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Technology
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People
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Project and process management weakness
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capacity issues
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prioritization
CMOs regularly face the types of challenges listed below. PNT's Customer Intelligence AssessmentTM is a quick and efficient way to identify solutions to the most pressing issues. Through a series of interviews of staff, management, end users, and other stakeholders as well as a review of data design and process, our industry experts rapidly identify the top issues affecting database marketing performance and recommend solutions.