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A major US retail bank needed to develop an online customer acquisition strategy in 4 test markets (US States) where the bank had no local presence.
PNT developed a segmented database of existing credit card customers most likely to be interested in a checking product, and supported multiple cross-sell programs rolled out through the following non-branch channels in these test markets.
PNT’s customer segmentation helped our client
PNT helped our client acquire over 18,000 new clients with annualized revenue of over $7.5MM, and achieve a year-1 ROI of 273%
Solutions to transform customer information into customer insights; expert advice to channel insights into results.
914-341-1270 | Contact us here >>
“At Pitney Bowes, PNT played key roles supporting our successful C-suite outreach program. They helped us define our goals, refine and execute our strategy. Now they’re helping us at College Board by integrating and streamlining our e-mail analytics and databases. Their expertise and consultative approach always produces excellent results.”
