“PNT provided analytic horsepower to help drive a significant increase in new business.”
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The client, a Midwest regional bank, $60B assets, 375 branches, 1.5M accounts, was unable to determine data accuracy and business rules from a Marketing Database (MCIF) from a major Bank Automation vendor:
Database Marketing team of a dozen SAS programmer/analysts were good technical analysts but not familiar with bank data, marketing or database management.
Conducted PNT’s unique Customer Intelligence Assessment and provided thorough Database Marketing recommendations within 4 weeks on:
Subsequently hired to implement several of the recommendations, including:
Reconciled Marketing data to the bank’s official accounting General Ledger
Reduced active account base by approximately 20 percent improving reported balances of customer households by 7 percent. Discovered and documented major business rules: