Customer Dynamic Insights™

Customer Retention Dynamics

As competition for customers intensifies acquisition costs rise. Therefore retaining the loyalty of your customers becomes ever more important. But how do you even begin to measure customer retention? Many businesses make the mistake of examining a single dimension. For instance, banks will tend to look at # of checking accounts opened versus # closed. But this is highly misleading. PNT’s unique Customer Retention Dynamics™ starts with clear definitions:

Customer Attrition and Retention Analysis

Customer attrition is one of the most critical and least well understood phenomena in financial services companies. Many banks turn over as many customers as they acquire each year and the wide adoption of "free checking" has lowered the barriers making it easier for customers to defect. Here are some of the questions PNT can help you answer:

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