List & Data Management

Targeting & Lead Generation

Precise targeting is essential for the highest possible response rates and generating the best “fit” between your company’s product and service offerings and your potential customers in the marketplace.

PNT’s best ”fit” solution is to start by analyzing your current customers on all available variables, both quantitative and qualitative, and modeling prospects based on that analysis.

Leads should also be matched to the appropriate sales channel, creative, and salesperson to create maximum receptivity to your marketing message.

List Management, Procurement & Hygiene

PNT has relationships with major list providers such as Dun and Bradstreet, Donnelley, and Experian so we can help you source the best available lists for your prospecting and data overlay needs. We provide best-in-class list management solutions from merge/purge, deduplication, match/append, and householding to data hygiene and geocoding. We can help you scrub lists against all the SAG do-not-mail and do-not-call lists, the National Do Not Call list, and in-house opt-out lists to help keep you in compliance and out of trouble.

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