Program & Campaign Support, Analytics & Reporting

Customer Acquisition | Customer Intelligence | Direct Marketing Responses

Tracking responses to direct marketing is just the beginning… PNT provides a true 360° view for real Customer Intelligence, enabling you to focus your attention where it will be most profitable.Our solution provides a complete view of your direct marketing efforts so you can make informed decisions.

Marketing Program Success Tracking | Sales Tracking

The time to think about measuring the success or failure of a marketing program is before launch, not after – it’s critical to set up the correct test and control groups and to gauge performance accurately by looking at the right variables (responses, inquiries, sales meetings, bookings, sales) and at the right benchmarks.

PNT can help you measure and track sales force effectiveness, incent sales staff properly, and use their feedback to develop better lists and contact strategies.

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