What is Multi-Channel Marketing?

In multi-channel marketing, more than one marketing channel is utilized to deliver a message.

The advantages for marketers are tremendous:  Multi-channel marketing allows you to talk to your audience via the most effective medium and at a time in which they are listening.
In the past, traditional marketing channels were print, television, radio, and direct mail.  As a result of the digital revolution, the number of channels was expanded into the Internet and email.  Today, even those channels are being affected by consumers’ acceptance and wide spread usage of social media, mobile media, and smart phones, as well as what have now become “traditional” Web-based channels.

In short, consumers have more media choices and their preferences are ever evolving.

The challenge for marketers is to understand the changing ways in which consumers use media in order to target their message to their audience via the most effective media channels.

PNT knows the best and most cost effective ways to reach your audience—and maximize your marketing ROI.